Problem of Instant Gratification (PIG)

One of the problems with  temptation is that it arouses an instant desire to engage in problematic behavior. This is called the Problem with Instant Gratification (PIG), the more you feed it the bigger it gets, and the less you feed it, the more it shrinks.

So, the longer you can delay indulging the better because…You might find that the urge reduces or dissipates completely over time, something you could not discover if you immediately indulged as soon as you got the urge. This is important. When you feel an urge, it will immediately grab your attention and you are likely to overvalue it because of something called the availability bias…what you attend to is overvalued simply because it has your attention. If you delay in indulging, and other things occupy your mind, there’s a good chance that the temptation decreases.